Unit 7 · English Through Media
Imperatives, adjectives, persuasive language, audience.
Language target語言目標
Imperatives, adjectives, persuasive language, audience.
Seasonal / Taiwan connection季節與台灣連結
Academy Awards / awards-season tie-in: invent a product for a movie star, athlete, or superhero and sell it.
Power vocabulary核心字彙 · 8 words · 中文與例句由 MCC 補充
The lesson, minute by minute · 課堂流程
Review last week's assignment. Ask 2–3 students to share. Correct one common error and celebrate one strong example.
Teach 5–10 target words. Always include: meaning, Chinese equivalent when useful, example, synonym, antonym, and/or word family.
Create a 30-second commercial for a ridiculous product: invisible backpack, teleporting shoes, etc.
Each student produces something before leaving: a sentence, answer, mini-story, explanation, role-play, or spoken response. Keep it quick and visible.
Teaching pack · 教學包
Activities you can read straight off this page, written to fit the blocks above.
可以直接照著這一頁上的活動，對應上面每一段課堂流程。
Take apart a real ad in five minutes with this list, then hand it back as a build kit. Students who can name the parts write far better commercials than students told to 'be persuasive'.
用這張清單五分鐘拆掉一支真廣告，再把它當成組裝說明書發回去。說得出零件名稱的學生，寫出來的廣告遠勝過只被告知「要有說服力」的學生。
Students learn English from media and then copy advertising grammar into essays. Ad English is deliberately clipped and ungrammatical because it has three seconds. Name it explicitly, or a teacher will be correcting 'Think different' for months.
學生從媒體學英文，然後把廣告文法抄進作文。廣告英文故意斷句、故意不合文法，因為它只有三秒鐘。要明講，不然老師得花好幾個月改「Think different」這類句子。
Dom's activity needs products, so here are eight. Draw one, get four minutes, then perform the thirty seconds. The sillier the product, the harder the language has to work — that is the point.
Dom 的活動需要商品，這裡備了八樣。抽一樣、四分鐘準備、上台講三十秒。商品越荒謬，語言就得越用力——這正是重點。
Eight words or fewer, one imperative, one strong adjective. Short is harder than long — that is why this is the exit ticket.
八個字以內，含一個祈使句、一個強形容詞。短比長難——所以這才是出場券。
Prep · 備課
No preparation needed. Advertising English is built from three things students can spot in one lesson: imperatives, extreme adjectives, and the word 'you'. Once they can see the machinery, they can build it — and they also stop being fooled by it.
不必備課。廣告英文由三樣東西組成，學生一堂課就能看出來：祈使句、極端形容詞，以及 you 這個字。看懂機器怎麼運作之後，他們既能自己造一台，也比較不會被它騙。
Optional video / media plug-in影片與媒體（選用）
Optional: age-appropriate commercial clips.
Homework回家作業 · due next week
Write a 60-second commercial script using at least 5 persuasive words and 2 imperatives.
CEFR differentiation · 依程度分級
One plan for a mixed class: what each level is asked to produce.
同一份教案帶混合程度的班：各級學生被要求產出的東西。
simple product description.
basic persuasive phrases.
reasons.
audience awareness.
rhetorical strategy.
Next-week routine下週例行
Next Saturday: review this homework first, then move into Week 37.
Teacher principle: Review → Retrieve → Learn → Use → Challenge → Homework. Every week runs on the same routine, so the routine can be predictable and the learning can be creative.
